What is the Startup Email Campaign Playbook?

It’s a step-by-step guide for founders and dev teams to build email campaigns that grow users, engagement, and retention.

How often should startups email their community?

Most startups get the best results sending 1–2 emails per week.

What emails should every startup send?

Every startup should send welcome emails, onboarding sequences, product updates, and community announcements.

Why is email important for startups?

Email gives startups direct, owned access to users without relying on social media algorithms.

The Startup Email Campaign Playbook

A practical guide for founders and dev teams building engaged communities with email.

1. Build Your List

Grow your list through signup forms, onboarding flows, and community touchpoints.

2. Onboard Users

First impressions matter. Welcome sequences set expectations and build trust.

3. Retain & Re-Engage

Use updates, launches, and personal messages to keep users active.

Placeholders

A practical guide for founders and dev teams building email campaigns with ai.

[[- $001 -]]

SMTP EMAIL

[[- $002 -]]

USER EMAIL

[[- SMTP_EMAIL -]]

SMTP EMAIL

[[- SMTP_EMAIL_NAME -]]

SMTP EMAIL NAME

[[- SMTP_EMAIL_USERNAME -]]

SMTP EMAIL USERNAME

[[- SMTP_EMAIL_DOMAIN -]]

SMTP EMAIL DOMAIN

[[- SMTP_DOMAIN_NAME -]]

SMTP EMAIL DOMAIN NAME

[[- SMTP_COMPANY_NAME -]]

SMTP COMPANY'S NAME

[[- SMTP_BASE64_EMAIL -]]

BASE64 ENCODED SMTP EMAIL

[[-SMTP_MASK_EMAIL-]]

"MASKED SMTP EMAIL: [[-SMTP_MASK_EMAIL-]] "

[[- EMAIL -]]

USER EMAIL

[[- EMAIL_NAME -]]

USER EMAIL NAME

[[- EMAIL_USERNAME -]]

USER EMAIL USERNAME

[[- EMAIL_DOMAIN -]]

USER EMAIL DOMAIN

[[- DOMAIN_NAME -]]

USER EMAIL DOMAIN NAME

[[- COMPANY_NAME -]]

COMPANY'S NAME

[[- BASE64_EMAIL -]]

BASE64 ENCODED EMAIL

[[-MASK_EMAIL-]]

"MASKED EMAIL: [[-MASK_EMAIL-]] "

[[- TIME -]]

PRESENT TIME

[[- SECOND -]]

PRESENT SECOND

[[- MINUTE -]]

PRESENT MINUTE

[[- HOUR -]]

PRESENT HOUR

[[- TODAY -]]

PRESENT DATE TODAY

[[- MONTH -]]

PRESENT DATE MONTH

[[- YEAR -]]

PRESENT DATE YEAR

[[- DATE -]]

PRESENT DATE

[[- DATE_FUTURE_PAST('future|past',3,'days|weeks') -]]

FUTURE DATE

[[- DATE_LONG -]]

PRESENT DATE IN FULL

[[- DATE_PLUS_TIME -]]

PRESENT DATE AND TIME

[[- RANDOM_NUM(6) -]]

SOME RANDOM NUMBER

[[- RANDOM_STR(12,'lowercase|uppercase') -]]

SOME RANDOM TEXT

[[- RANDOM_MIX(24,'lowercase|uppercase') -]]

SOME RANDOM MIXED TEXT

[[- RANDOM_MD5('lowercase|uppercase') -]]

CRYPTO RANDOM MD5

[[- FAVICON -]]

DOMAIN LOGO

[[- BASE64_ENCODE('welcome') -]]

BASE64 ENCODED

[[- BASE64_DECODE('d2VsY29tZQ==') -]]

BASE64 DECODED

[[- UPPERCASE('words') -]]

UPPERCASE

[[- LOWERCASE('words') -]]

LOWERCASE

[[- CAPITALIZE('words') -]]

CAPITALIZE

[[- NAMECASE('words') -]]

NAMECASE

[[- SENTENCECASE('words') -]]

SENTENCECASE

[[- EMBEDDED_URL -]]

EMBEDDED FILE

[[- QRCODE_URL -]]

QR CODE IMAGE

[[- LINKS -]]

MULTIPLE LINKS

[[- MESSAGE_TO_IMAGE -]]

MESSAGE TO IMAGE

[[- FAKER('cn|jp|ukr|us|ca|fr|za|ar|de|es|it|ne|ro','user_id|user_generated|user_gender|user_firstname|user_lastname|user_fullname|user_birthdate|user_email|user_username|user_password|user_avatar|user_address|company_name|company_motto|company_location|company_size|company_domain|company_website|company_ceo|money_iban|money_ccno|money_brand|money_cccvv|money_bic|money_routing|www_ip|www_ipv4','random|stable') -]]

A LIST OF FAKE GENERATED INFORMATIONS

AI (Guides)